Creativity

Web 2.0 is built on the contributions of people.  We are web 2.0.  The very nature of Web 2.0 fosters and stirs the creative instincts and abilities of people.  Whether it’s a YouTube video, an avatar, or even the ability to fit a full message or idea in 140 characters or less, the creative mind is at work.

I think YouTube is the form of new media that allows for some of the most creative works.  People who would have never done videos or video editing if there were not a platform like YouTube make most YouTube submissions. Some of the more creative video submission types are “mashups” and remixes.  One of the most viewed mashup is the Soulja Boy and Winnie The Pooh video.  In this video, Winnie and his friends  are edited to dance to Soulja Boy’s “Crank That”.  There can be a copyright issue involved, but Brook Barnes of The New York Times states “Nickelodeon- part of Viacom, sees the humorous videos as fair use of its copyrighted content”.  This is a great example of a big company letting YouTube users use its content to make creative works. 

We were blessed with the talents of Rebecca Black (ahem), and her wonderful video (ahem).  This is a goldmine for those who like to create mashups and remixes.  There are already dozens of mashups, lets see how many more will soon pop up.