Blogs have become one of the most popular forms of new media and the blogosphere has become a key component of the Internet. Bloggers use their online work not only as diary and journal entries but to also take advantage of the financial opportunities available. By way of consulting scholarly research and advice from leading technology industry advisors, along with my personal opinion, I aim to provide some guidelines for creating attractive and appealing blogs that keep readership and enjoyment to the maximum. The various ways of generating income from this form of new media will also be explored since it has become essential to many.
